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October 24, 2012, Issue #5

Best Secrets of Email Marketing

Have an Outstanding Product / Service and Feed Your Consumers Hunger. [Give and Take]
People are finding solutions for several problems that they come across in their day-to-day life. Like what product/services they should buy, which is best, how to learn, how to get the stuff done, How to find something best of their need, How to compete in this digital world and the list goes on and on. If you are providing a best solution to their problems at that moment on wards you are in!

Finding the necessity and requirement of your targeted audience is very important. Create a quality product / service which can fulfil your targeted audience need.

Before you launch the campaign Know what you want.
What is the purpose of running this campaign? What it can get for us? Figure out exactly what your company goals are and clearly identify your potential audiences.

"Email marketing is a very significant technique so it's essential to have very apparent business goals from the beginning, so the campaign's performance can be monitored and evaluated"

Invest in design and branding of your daily emails
Chose a web designer or marketing agency to design your e-mail marketing campaign for an expert look.
On the other hand, consider buying pre-designed e-mail themes, which you can then change yourself. Most e-mail distribution provides come with a 30 day check, so make use of it and try before you buy.
"I've seen organizations do it on their own which is fantastic if you're tech-savvy, but I've seen organizations are unsuccessful because they haven't identified that e-mail marketing needs to indicate your company branding"
Every e-mail sent from your company address should carry your company contact details and branding details in your e-mail signature. Include your title, a link to your website, Tweets or LinkedIn account and your contact information. Also, constantly upgrade your signature with any awards your company has won or any special offers so you're getting the news out without investing any of your assigned marketing budgets.

Test your competitors
Subscribe to your competitors emails, RSS feed, newsletters, product and service updates and blog feeds to know your market competition and analyse what your competitors are doing and how they are unique from others? You can also analyse how they are differentiating them from others? Analyse their website and understand their traffic source. Take a demo or buy your competitors products and services to test and understand how they are doing and their customer support response to clients. Learn from your competitors and from your clients to upgrade your quality standards to gain the customer loyalty.

Get Permission and customize your emails
Instead of buying email list build your own list using list building techniques and send customised emails to each and every individual. Some of the list building techniques you can use are:
  • Add a subscription form to every page of your website
  • Make it easy to sign up for remarkable content - content is king.
  • Provide something very valuable and useful for users to get it free in just one or two steps
  • Provide an option to select the frequency of emails to receive, so that you can avoid more people unsubscribing from your list.
  • Creating white papers, ebooks, tutorials, reports, offers, training videos, demos, podcasts, webinars, knowledge papers and providing it for free.
  • Give social links and ask them to share with their friends.
  • Run Google adwords, Twitter campaigns, and offers on facebook, linkedin, Pinterest and Google+ business pages.
  • Use subscription option on blog and do guest blogging.

Stay on the cutting edge
Once you have obtained competitive benefits, your work is far from finish. To be effective, you will need to consistently sustain your competitive benefits. After all, your opponents are not going to sit back and allow you to grab their business. You can sustain your competitive benefits by forecasting upcoming styles in your market, regularly studying and tracking your opponents, and changing your client's wants and needs. Sometimes you may need to take possibilities to keep before package and distinguish your business, but with big risk often comes great success.

Use Business Information Resources
The facts trend is here - take benefits of it! It creates aggressive benefits by offering organizations with new ways to outshine their competitors. Information is power, and business information groups offer just that. Keep following Google trends, Spam police updates, market research associations etc.. Just one e-mail is never enough We've all done it; it's the traditional mistake that so many promoters make. We deliver one e-mail and then wonder why nobody has purchased the thing. Experienced e-mail marketers know the best way to get the outcome you need by sending more than one e-mail. One business-to-business strategy routine I've used many times before is arranged as follows:
  1. Send the first e-mail describing the offer in complete fantastic HTML.
  2. Send a second follow-up e-mail in a simply Perspective design from a known contact email ID
  3. Send any suggestion of the offer from a known contact email ID. No need to go insane with the design here.
  4. If you want you can also send a Final reminder and special extension offer emails also and find out how many people will go for this.
Strategies and arrange your email campaigns in a sequence to find out which works better.

Create subject lines short and problem solving
Don't think that just mentioning an offer will get you more clients. Subject lines are the most important parameter in the email. Your subject line should say a perfect problem solving solution for the readers. If you are providing a product or service which can solve the problem a person definitely S/he will read that e-mail.

Always try and explain your solution in short and easy method to make them understand easily. Think in a normal readers point of view while writing an email and use simple English. Remember your aim is to make all the readers understand, what you are trying to say about your product or about your service.


Always measure your success
Two different modules of analysis should be used to measure your e-mail marketing success:
  • General Metrics - Open rates, conversion rate, delivery rate, bounce rate, opt-outs, spam complaints, subscribers, list growth rate, unsubscribes, sharing & forwards, click-through rates (CTR), design engagement, subject line effectiveness, timing, competitors move and competition
  • Secondary Metrics - Incremental revenue, cost reductions, total ROI, Revenue per email sent (RPE), average conversion, lead generation, lead nurturing and site traffic.

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