October 24, 2012, Issue #5

When Conversion Optimization Succeeds?

Conversion optimization is successful when:
The correct target pages are selected for optimization: Normally thousands of possible places we will see in any website for optimization. So, You should data-mine the webpages and choose key places in the webpages that will have an effect on your main point here. This is can be done through applications.

Create Professional website which loads fast, mistake free and attractive: The site should load quick so that individual likes to browse and discover your website. Design your website in such a way that it should be light weight and error free to give good browsing experience to individual and finally build a company brand name and design with unique message to attract the audiences by organizing the content and design in very effective way.

The conversion framework is utilized: Use the first six essentials of the Conversion Framework [personas, trust, buying stages, FUDs (fears, uncertainties, and doubts), incentives, and engagement] to examine pages you want to optimize. Create different premises for which changes should be made on each webpage.

Changes are tested: Testing will let you know whether the changes you made work for your visitors or not.

Test results are evaluated: Evaluate the outcomes of each test. Hypotheses that generate increases or decreases in conversion rates are great. Hypotheses that do not move the needle in any direction are the opponent of conversion optimization.

Evaluation is applied to the process: Conversion optimization is a long-term commitment. If you design a plan to conduct conversion optimization for few months, it might not be worth the investment. You should plan on a minimum of four to six months of conversion optimization.

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